Earl Ad

Digital Marketing Manager

Sept. 2019 - Present

✔︎ Work with 7 clients to create, manage, and schedule 182 pieces of content per month.

✔︎ Utilized KPIs and market research to achieve a 45% increase in follower growth rate and a 25% increase in engagement.

✔︎ Strategize, create, and implement content to be used for multichannel delivery via social media, landing pages, email campaigns, and POP.

✔︎ Implemented project management software and social media management platform to improve overall productivity of team and ensure that all deadlines are met.

THE SCENIC STATES CO.

Founder/Director of Digital Marketing

Jan. 2014 - Present

✔︎ Manage over 20 branded social profiles. Facilitated organic growth through cross-brand collaborations, influencer marketing, and hashtag campaigns.

✔︎ Grew 10 Instagram accounts to over 10,000 and up to 53,000+ followers with an engagement rate of 4.00% (86% higher than platform average) by utilizing KPIs to create effective, authentic and engaging content/copy for paid and organic multi-platform campaigns.

✔︎ Launched successful user generated content (UGC) campaigns. Hashtag campaign, #ScenicNJ, a movement to showcase the scenic side of New Jersey, has reached 123,000 posts.

✔︎ Created FB Ad campaigns to increase brand awareness; achieving a 4.11% CTR.

✔︎ Created targeted email marketing campaigns. Utilized A/B Testing to achieve an average open rate of 25.7 (102% above industry average) and a CTR of 7.5 (417% above industry average).

✔︎ Initiated segmented CRM campaigns to cross-sell and engage with new and existing subscribers.

✔︎ Created PPC strategy, which included high performing campaigns with 3.74% conversion rate.

✔︎ Designed, managed and optimized e-commerce website that achieved a 4.20% conversion rate (60% above industry average) and a 36% increase in customer base year over year with 34% returning customers; created SEO friendly designs and copy for landing pages and blog posts.

✔︎ Utilized Google Analytics to analyze web page performance and customer behavior to implement strategies that maximize traffic and conversions.

✔︎ Used Adobe Suite to shoot, edit, and produce cohesive, branded designs, social graphics, and logos.

BRD SPORT

Social Media & Email Coordinator

Jan. 2020 - June 2020

✔︎ Worked with client to strategize, create, and schedule monthly social media content, email campaigns, and blog posts.

✔︎ Achieved a 290% increase in overall social following over a 6 month period.

✔︎ Created brand-consistent content and copy that achieved an average engagement rate of 10%.

✔︎ Increased website traffic by 1900% and 475% for social and email channels, respectively.

✔︎ 44% Increase in Email Campaign Open Rate, 50% increase in Click Rate.